Branding
Daher Al Kanis Clinic
Daher Al Kanis Children’s Clinic, led by two experienced pediatric doctors, approached us to create a full visual identity that reflects their warm, child-friendly environment. We developed a complete branding package including a logo, color palette, and visual elements that could be used seamlessly across the clinic’s signage, documents, and social media platforms. Through multiple design explorations and collaborative Zoom meetings, we arrived at a final identity that communicates trust, care, and comfort for both children and parents.
🚨 The Challenge
The clinic needed a visual identity that communicated professionalism, trust, and warmth without appearing overly “child-like.” While the clinic currently specializes in pediatrics, the doctors wanted a logo that would remain relevant if they expand their services in the future to include treatments for adults. This meant avoiding overly playful or childish elements while still maintaining an inviting feel for young patients. Additionally, their existing materials lacked consistency, and they required a versatile logo that could work seamlessly across the clinic’s physical space and digital platforms.
✅ Our Solution
We began by developing several logo sketches that struck a balance between being welcoming for children yet mature enough to remain relevant as the clinic expands its services in the future. Together with the doctors, we refined the direction through three focused Zoom meetings, ensuring the design aligned with both their current identity and long-term vision.
The final branding system features a clean, modern logo, a soft but professional color palette, and adaptable visual elements.
📈 The Results
The result is a cohesive identity that feels warm and approachable for children while maintaining the flexibility and sophistication needed for potential future adult services.
brand book
social media templates
logo on a mug mockup
💬 Client Testimonial
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